Finding new leads is easier when you have an effective blog. There are a few things you can do to improve your blog, collect leads and build your business.
Blog Purpose and Target Audience
Larry Alton writing for ProBlogger offers several excellent suggestions for turning your blog into a “lead reaping machine.”
- The first thing Alton suggests is to define why you are writing a blog. What is its purpose? You can collect leads by providing the right kind of blog content.
- The second thing is to identify who your target audience is. This involves gathering the demographic information about your customers and potential customers.
By having these two guidelines established, your blog will attract potential clients. Through effective marketing via a focused blog, your list of leads will grow.
Examples of Targeted Content to Collect Leads
If you have a Paint and Sip business, you want blog content that is specific and of value to your targeted market. Ask yourself who you want to attract to your blog.
- Do your customers know how to paint or are you catering more to first-time painters?
- What types of information are those taking cooking classes seeking?
- What valuable information can you share with escape room attendees?
Chances are you’ll have a mix of skill levels for most customers, so you need to make sure your content will appeal to all skill levels.
Ways to Collect Leads
There are many techniques for collecting leads through your blog. One of the best techniques Alton describes is through the use of exclusive content.
Offer Exclusive Content
Exclusive content, such as techniques and instructional videos are opportunities for you to build your lead list. A pop-up or sidebar CTA (Call To Action) is an ideal way to offer exclusive content. All types of businesses can use this technique.
Types of exclusive content can include:
- How-tos for painting or cooking techniques.
- Escape room tips.
- Ebook download of recipes, cooking or painting techniques, discussion of painting styles or masters, escape room party ideas, etc.
- Instructional video(s) or webinars.
- Interview with an industry icon or local partner business.
Call To Action
The use of a CTA (Call To Action) can be in the form of a side bar, pop-up or slide-in. You can time this to happen after the visitor has spent a little time on your website. It can be an offer to
- Sign-up for a newsletter and special offers.
- Offer for a special limited time discount for an escape room party or cooking class.
- Offer a coupon for one free class for your paint and sip business.
- Give a seasonal special offer that expires within the next XX time frame.
- Offer a discount on class supplies with an expiration date on the offer.
- Give a referral bonus or discount for any referral that signs up for a class or event.
There are many other types of CTAs you can present to blog visitors. Change out your offers to keep interest and participation.
While you want blog content to be entertaining, informative and engaging, you also have an outstanding opportunity to immediately develop relationships by responding to comments. Alton suggests that you don’t give sales pitches in the comments, but be genuine in responses.
Engage your readers in a conversational style. Alton also reminds that you should respond to “questions with specific calls-to-action.” He offers the example of a commenter expressing a genuine problem that you may have exclusive content, such as an eBook or video that could help.
This is an excellent time to give a CTA response. This way you are establishing your blog as a goto resource by presenting sincere solutions to real problems.
Value of Blog Content
It isn’t enough to simply have a blog, you want to offer value to those who take the time to visit your blog. By providing exclusive content and expert responses to comments, you can build your list of leads and garner new customers.