Icebreaker Ideas for Event Attendees

We’ve all been to an event where attendees who don’t know each other are standing around and staring at their phones instead of interacting with each other. This can be every event planner's nightmare. Luckily, there are some quick and simple games that can fix this problem. Icebreakers can jumpstart event networking by sparking conversations. [...]

By |April 7th, 2017|Creative|

Engage Customers with Storytelling

Did you know that storytelling will engage customers and make them want to read more? Did you know that every minute around 700,000 Google searches are completed? That means that online consumers are saturated with information to a tune of about 5.3 trillion ads a year. Everyone one looks there is information, data, advertising, and [...]

By |April 4th, 2017|Creative|

Amazing Marketing Tips for Event Emails

Marketing your event via email is a crucial part of getting the word out. You want existing and potential customers to open your event emails. There are a few things you can do to entice email recipients to click open. Subject Lines that Scream Open The subject line should generate curiosity and excitement. There are several [...]

By |March 30th, 2017|Promotion|

How a Blog Can Help You Collect Leads

Finding new leads is easier when you have an effective blog. There are a few things you can do to improve your blog, collect leads and build your business. Blog Purpose and Target Audience Larry Alton writing for ProBlogger offers several excellent suggestions for turning your blog into a “lead reaping machine.” The first thing [...]

By |March 28th, 2017|Promotion|

Getting the Word Out About Your Event

There are several ways of getting the word out about your local event. You can reach potential new clients when you turn to local marketing venues. Human Interest Story An age-old free advertising opportunity to gain attention is through a local newspaper, TV and radio station. You can plan your event so it has a [...]

By |March 24th, 2017|Promotion|

5 Biggest Mistakes Cooking Classes Make

Cooking classes are a lot of fun both for the instructor teaching the techniques and the students. However, there are some mistakes that will cost you money and customers. There are five big mistakes that cooking classes make, but that you can avoid. Mistake # 1: Buying Too Much Food One of the biggest costs [...]

By |March 21st, 2017|Planning|

How to Use Video for Social Media Marketing

Video is one of the most talked about social media marketing trends and for good reason. Social media users love the interactive nature of video compared to text or photos. Marketers who use video not only use it to sell products or promote their brand, they entertain viewers. This makes video dual purpose. While the [...]

By |March 17th, 2017|Promotion|

Transforming Your Office into an Event Venue

If you are having a hard time finding an event venue that will work for a smaller gathering, you may be overlooking a place right under your nose. Your own office may serve as just the right place to host your event attendees. Plus, you are already leading or buying the space, so the only [...]

By |March 15th, 2017|Newbies|

Planning Your Summer Cooking Class Schedule

Get ahead by planning your summer cooking classes now. Cooking class owners know the value of preparation. There are many benefits to planning ahead. Benefits of Early Planning Perhaps the biggest benefit of planning ahead is the reduction in stress. Having plenty of time to think about the details of your cooking classes is far [...]

By |March 9th, 2017|Planning|

Best LinkedIn Groups for Event Planners

Previously, I talked about joining Facebook groups for online networking and brainstorming opportunities with other event planners and now I'd like to talk about the same thing but for LinkedIn groups. Meeting in person isn't always doable for event planners. First of all, you are busy seeking new clients, planning your event, and working at [...]

By |March 7th, 2017|Planning|