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Master LinkedIn Marketing for Events

Do you have a LinkedIn profile? Have you thought about the potential of this LinkedIn profile to generate event business leads? LinkedIn is a professional social networking platform with over 467 million registered members worldwide. It’s all about creating contacts and strengthening existing contacts. LinkedIn is traditionally a place to look for jobs. However, the [...]

By |December 13th, 2016|Promotion|

Figuring Out and Honing Your Unique Selling Proposition

You may have read at some point your event business needs to have a unique selling proposition (USP). If you’ve never heard the term, you may be wondering “what is a USP and what does it mean for my business?” What is a Unique Selling Proposition (USP)? A unique selling proposition sets a business apart [...]

By |November 23rd, 2016|Promotion|

Brand Storytelling to Promote Cooking Classes

Storytelling is the oldest form of communication with groups and masses. Learning to promote cooking classes through brand storytelling is the best way to convey and message your company’s history, uniqueness, qualifications and value. Brand Storytelling Is More than Marketing Collateral Business Consultant and Brand Story Strategist Bernadette Jiwa advises clients that brand storytelling isn’t [...]

By |November 21st, 2016|Promotion|

Top 5 Reasons Event Businesses Should Invest in Content Marketing

Have you ever heard the phrase “content is king” and wondered why? What can content and content marketing do for your event business? In a nutshell, content is anything that sends a message. Most often, content refers to blog posts, but it can also include emails, social media posts, and website content. Content marketing, in [...]

By |November 7th, 2016|Promotion|

7 Outside the Box Social Media Marketing Ideas

Sometimes the same-ole social media tactics turn stale. Maybe you notice your social media statistics are a bit lackluster. By throwing in something new and out-of-the-box, you can re-engage your followers and get people excited about your events. If your social media strategy is running dry, try some of these fresh ideas for spicing it [...]

By |October 31st, 2016|Promotion|

Using Loyalty Programs to Drive Registrations to Your Event

Many event planners recognize that using loyalty programs to drive registrations to their events is a viable tool for increasing revenue. More importantly, loyalty programs keep clients engaged and active with reasons to continually return to your website and events. How Loyalty Programs Work A loyalty program offers clients/customers advantages whenever they become repeat customers. There [...]

By |October 17th, 2016|Promotion|

Why You Should Give Away Marketing Freebies

Marketing freebies are something you perhaps associate with trade shows. Who hasn't been given an ink pen with a company logo or seen a brand T-shirt or two? Giving away marketing freebies can boost your promotional efforts. However, if you aren't strategic with your giveaways, then you're going to waste a lot of money without [...]

By |October 13th, 2016|Promotion|

Ebooks 101- Using eBooks to Market Cooking Event Businesses

Managing to market cooking event businesses to potential attendees can involve getting a little creative. Whether it’s using Pinterest or Instagram, there are many methods to promote your awesome cooking classes that don’t involve traditional (and often expensive) advertising. Beyond social media, another low-cost marketing technique involves creating ebooks. Many successful businesses have realized the [...]

By |October 3rd, 2016|Promotion|

How Networking Can Expand Your Business

There are many great ways that networking can expand your business through online contacts, local associations and groups, chamber of commerce and other business affiliations. Online Networking The typical online social media sites are always a good source for networking. Some of the more familiar ones include Twitter, LinkedIn, Facebook, Instagram, Reddit, Snapchat and many others. [...]

By |September 28th, 2016|Promotion|

Best Ways to Market with Online Promotional Coupons

Everyone loves a good deal. Event-goers are no different. Whether people are generally searching for event deals or looking for a specific event, online promotional coupons can sway people to register. Coupons are especially great for first-time attendees. First-time attendees who purchase an online promotional coupon can get a taste of your event business without [...]

By |September 19th, 2016|Promotion|