Tips on Growing Your Email List

In today’s world, growing your email list may seem old hat with social media having shoved its way onto center stage as the marketing platform. While social media is a lucrative venue, expert Joe Pulizzi, founder of Content Marketing Institute, points out that you don’t own the email addresses of those following you on social [...]

By |March 31st, 2016|Promotion|

Top 6 Marketing Tools to Promote Your Cooking Event

Once you've decided to host a cooking class or special event, your next challenge is figuring out where to reach out to possible attendees. There are the traditional routes of advertising, such as reaching out to your current mailing list, but to really get the word out, you have to think outside the box and [...]

By |March 23rd, 2016|Promotion|

Best Offline Marketing Tactics for Your Event

The Internet is a convenient and inexpensive place to market your events. In fact, 90% of Yelp users indicate that reading a review on the site can impact their purchasing decisions. However, there are also many offline marketing tactics that you should do in the real world if you really want to get ahead of [...]

By |February 25th, 2016|Promotion|

Create a Team Building Cooking Class and Market to Business Customers

Around 70% of workers in the United States don't feel engaged with their work.  Yet, businesses understand that it costs far less to retain a current employee than to recruit and train a new one. With that in mind, more and more businesses are looking for ways to create team building opportunities and give their [...]

By |February 18th, 2016|Promotion|

Host a Worst Cooks Inspired Event to Draw Interest to Your Cooking Classes

When you offer cooking classes, you aren't just competing with other chefs in the area who might also be offering cooking classes. You are competing with the dozens of activities that people have available in your area. The key to filling your classes is to tap into those in your area who have a true [...]

By |February 4th, 2016|Promotion|

A Map to Use for Event Marketing

Getting the word out about your event is vital to meet your registration goals. However, there are so many different ways event marketing methods that you may be at a loss as to where to start. The map below will help you understand when to market and where to market for maximum effectiveness. Social Media The [...]

By |January 14th, 2016|Promotion|

Top 8 Ways to Make Your Event Stand Out from 1000s of Others

Out of the thousands of events that are planned each year, yours may seem like a bit of sea foam in a huge ocean of possible events that attendees can attend. Some niches are even more competitive than others. However, you can make your event stand out from the crowd with just a few small [...]

By |December 31st, 2015|Promotion|

7 Ideas to Promote Your Martial Arts Events

Hosting martial arts events is important not only to keeping your current students but to reaching out to new ones. An ideal event will include an audience of parents there to see what their children have learned and extended relatives who will see how exciting martial arts can be and want to enroll their own [...]

By |December 25th, 2015|Promotion|

Hosting a Pre-Event Night on Social Media

If you really want to ramp up interest in your event, host a pre-party the night before the event. Since you'll likely be in the middle of making sure everything goes off without a hitch, you'll want to assign a volunteer to get the party going and keep people talking and posting throughout the night. [...]

By |December 10th, 2015|Promotion|

Using Instagram to Promote Your Event as it Unfolds

As of September, 2015, Instagram had more than 400 million users. According to Pew Internet Research, 53% of Instagram users are aged 18-29 and another 25% are 30-49. This means that you'll reach a younger audience, if that is your goal for conference registration. Those in the 18-29 age range are made up of people looking [...]

By |November 12th, 2015|Promotion|