In the last year, the audience of people listening to podcasts grew 23%. Since 2013, the number has increased by 75%. The total number of podcast listeners is about 57 million. It is clear that creating a professional podcast of your event can be a smart marketing move that will make you stand out from the crowd.

However, if you aren’t particularly technical, or you’ve just never recorded a podcast before, you might wonder where to even start with creating a professional podcast. What equipment will you need? What format will you record in? How will you upload the podcast to the Internet?

Audacity and a Microphone

Audacity is a popular free audio editing software. There is a learning curve to figuring out the ins and outs of Audacity, but there are also numerous tutorials online, YouTube videos, and advice that will teach you how to use this software.

When it comes to choosing a microphone, you won’t be able to get by with using a cheap model if you want the sound quality to be excellent. You’ll want a USB microphone. The goal is to purchase a dynamic microphone that cancels the noise surrounding you. Expect to pay over $50 for a good microphone on up.

Audacity allows you to add special effects, intro music, and a host of editing that will make you sound like a professional. Output the file into MP3 or M4a format. This is popular audio format and is also supported by iTunes, which is a popular podcast platform.

Blog Talk Radio

Blog Talk Radio offers an interesting Internet radio and podcast hosting platform that is very easy for even a beginner with limited technical know-how to use.

You can record two ways with this platform:

  • Plug in a microphone and record on your computer.
  • Phone into the call-in number provided by Blog Talk Radio and set the system to record (radio show).

An RSS feed will get your podcast onto iTunes and elsewhere online. You can embed, share, and stream your podcasts. The monthly fees start at $12, so are very reasonable and include storage of your podcasts.

Tips for Podcasting

Since your goal is likely to help promote your event, you’ll want to focus on getting the word out about what you have to offer. Below are some ideas for different types of events and how you can use podcasts to help promote those events.

Cooking Events

  • Talk about using locally farmed foods in cooking.
  • Describe the types of dishes offered via your cooking classes.
  • Tell funniest stories of things that happened when teaching students to cook.
  • Interview gardening experts about growing organic herbs or foods.

Dance Classes

  • Discuss upcoming recitals.
  • Offer tips and techniques for stretching and other exercises to improve performance.
  • Have a discussion about the benefits of jazz versus ballet.
  • Interview a local celebrity dancer.


  • Record a short session about your niche topic.
  • Interview one of the conference speakers in his area of expertise.
  • Record a workshop live and upload online to promote the actual conference while it is going on.
  • Offer a call-in session where an expert answers listener questions.

Martial Arts

  • Interview an instructor about how he got into martial arts and his best tips.
  • Describe ways to move up a level in martial arts.
  • Talk about the different forms of martial arts or the history of martial arts.

Paint and Sip

  • Have a coffee type chat where several attendees of an event gather and talk about their favorite memories of the night.
  • Offer tips to a bride to be who wants to have a paint and sip bachelorette party.
  • Offer painting technique ideas or discuss details of wine.

A professional podcast can get your event in front of an audience who otherwise might not hear about it. Creating a professional podcast is a lot simpler than you might imagine.