Want to grow event attendance at your next dance recital? Videos are a major aspect of marketing your dance event. You want a set of criteria for selecting the best types of videos and places to upload online.
Statistics for Video Marketing
1 minute of video is worth 1.8 million words, according to a Forrester Research report by Dr. James McQuivey. Idea Rocket Animation explains that McQuivey’s calculations are based on the adage, “a picture is worth 1,000 words.”
“Video shoots 30 frames per second.” Using this formula, the calculations are:
- 30 x 1,000 (words) = 30,000 x 60 (seconds) = 1.8 million words.
Whether or not this calculation is valid, the idea it conveys is. Videos can convey more than pages of words and are an excellent marketing tool.
Using Marketing Videos to Grow Event Attendance
There are specific considerations for marketing videos designed to grow event attendance. Recent statistics reveal how important videos are to marketing efforts.
- Adding short clips to your landing page can increase conversion rates 80%.
- Nearly 50% Internet users search for videos before visiting the company website.
- Increase click-through rates 200%-300% by inserting a video in marketing emails.
- 65% viewers are more likely to buy after watching a product video.
- 90% viewers use videos to make purchasing decisions.
VideoGuru advises that using online videos to target high conversions should be informative as well as giving customers a good idea about your studio/event and what you offer.
- Include a brief cameo of owner/founder discussing the event.
- The best length for this video is 60 to 120 seconds.
- 5% viewers leave after 1 minute and 60% by 2 minutes.
- 4 out of 5 viewers leave immediately if video stalls while loading.
Tips for Using Videos in Marketing Strategies
Take advantage of videos to market your dance event and grow event attendance.
- Use your best quality videos of your best students.
- Don’t upload long drawn out videos.
- Choose clips that highlight excitement and talent.
- Give a few little lessons. Feature a simple step or two that instructs viewers and demonstrates how great your dance instructors are.
- Feature a few fun testimonies, such as a dance troupe competition win.
- Compile clips from previous events and include a clickable link to your upcoming event page/registration.
- Feature short interviews of instructors and students.
- Hold a free dance day and take a video of the event. Place video clips on your channel.
Places to Upload Your Videos
Aside from the most obvious place to feature your videos, such as your website, there are several social media and other free resources.
Create a YouTube Channel
If you don’t already have a YouTube channel, it’s time to create one. The guiding rule for which videos to select is simple – entertainment.
Upload videos of past events and take-outs of competitions. Encourage comments by asking a question related to the event. Start a live feed of your next recital.
Many people search companies via their Google+ page. Take advantage of yet another freebie and upload videos on your Google Plus page.
Twitter, Instagram, Pinterest and LinkedIn
Other social media outlets should also be used. Create a few funny GIFs of moments from your video files and use them to encourage click-throughs. Be sure to include a link back to your website, especially your event.
Ad Week reports that Snapchat boasts 10 billion daily video views. This mobile app is very popular with teens, although many adults also use the app. If either or both are your targeted market, this is a great way to connect. While videos disappear within 10 seconds of viewing, there is a feature that allows you to “add your snap to your ‘story’.” This is a “24-hour collection of all your snaps that’s broadcast to the world or just your followers.”
Videos to Increase Event Revenue
Create a video marketing strategy to market your dance event. Follow through on your plan by taking advantage of the many free social media venues for uploading your videos. Be sure to engage with viewers and establish a deeper connection.