The entire gift certificate process is automated and requires no input from the organizers. Once a certificate value is determined, attendees can purchase GCs through the site. They receive the gift certificate automatically and have a copy emailed to them. The GC is available for the user to redeem any time on their own or give to another individual. Purchasers can check the value of GCs at any time on the site. Administrators can gain valuable information about the GCs that have been sold and what GCs have been redeemed. All in real time.