Get the most out of your planning efforts with fresh ideas to market your event. With today’s competition, selling your event requires a touch of creativity and innovation.
5 Fresh Market Your Event Ideas
#1 Encourage and Collect Reviews
Create a campaign to garner reviews for your company and event. A few suggestions include:
- Trip Advisor: Create a listing for your event and/or company along with a clever description. Be sure to include photos and links to your company and event.
- Yelp: You can claim your business page on Yelp by following the website’s easy steps. This allows you to respond directly to reviews, questions, add photos, events, links to your website and other features to further interact with the public.
- Website: You can create a review page on your website where attendees can leave comments and reviews of your event. Add reviews from surveys onto your website and/or blog.
#2 Hold Online Contests to Market Your Event
INC suggests using your Twitter account to direct followers to your website for participation in an on-site scavenger hunt. You can expand this to utilize all social media for this purpose.
- Online Photo Contest: Encourage attendees to share photos of their participation and offer several prizes in various categories, such as cooking utensils, paint supplies, etc.
- Online Scavenger Hunt: Make this a fun online event.
- On-site Scavenger Hunt: This can be done with check box lists for finding items, indicating where they are located within your business or event venue.
- Name the Event: Hold a social media contest for naming an upcoming or new event.
#3 Local Human Interest Story
A great way to market your event is through local news media. Think of an interesting story angle that will appeal to journalists for a local human interest feature. This can be a story about your business and how you started it, humorous stories and/or what makes your company special or unique.
- Your personal journey as a business owner.
- First paint and sip in town.
- Company is so successful that you’re expanding to a larger facility.
- Promote your current contest. Make it interesting and unique so it’s news worthy.
- Special upcoming cooking event for a specific group, such as school children, senior citizens, veterans, etc.
Types of Media
FitSmallBusiness suggests contacting local media outlets, such as newspapers, radio and TV stations, local and regional blogs to promote your event company. The website reminds business owners that there are other local media sources, such as school and college/university publications and even community and professional organizations’ newsletters.
Contact Relatable Media and Companies
If you own a restaurant and hold cooking classes, you may want to contact a local food critic or submit a recipe to the food section in your local newspaper. If your event is relatable to a local business, such as a vineyard, you may want to team up for a “paint and sip” event.
#4 Offer Free Mini-Event Introduction
QC Event School (Australia and Canada) offers advice about creating a “buzz” about your company and the services you offer. The school points out how the use of a mini-event can be an excellent way to introduce the public to your style of event.
This technique gives a small taste of what your typical event is like and can whet the appetite of potential attendees. This should be a pared down version of your regular event and the time frame would also be appropriate for a small-scale event.
#5 Community Interaction and Benefit
You can either underwrite or hold a community benefit. Either way you can sponsor an event that showcases your company. Create a competition that affords community interaction. Create your event within a larger community event. By tying your event to a local event or celebration you have the advantage of a built-in audience and the possibility of reaching a new market or untapped demographic.
Some possible community event interaction include:
- Escape room: Weekend escape room marathon with mini-versions of escape room events.
- Paint and sip: Sponsor an art appreciation event and select one or more masters to feature. Hold a contest with judges and prizes. Add a special competition category for former and current students with the community contest. This will further showcase your classes and encourage greater interaction and participation. You may prefer to sponsor your local monthly art walk with it ending up at your business, rewarding participants with food and drink and a discount for that night.
- Martial arts: Offer an afternoon event designed for all ages demonstrating and teaching three self-defense techniques. You may prefer to sponsor a martial arts contest with demonstrations and your yearly award ceremony to students.
- Cooking: Sponsor a fair-style competition complete with judges and present a mini-demonstration of cooking classes your company offers. Get current and former students to demonstrate a skill they learned attending your classes. Invite current and former attendees on stage to share their experiences as testimonies.
Make Marketing Count
These are just a few ideas you can use to get extra mileage out of your marketing efforts. Come up with new ideas that reflect your company events and the region where you live.