If you really want to ramp up interest in your event, host a pre-party the night before the event. Since you’ll likely be in the middle of making sure everything goes off without a hitch, you’ll want to assign a volunteer to get the party going and keep people talking and posting throughout the night.

Choose the Right Social Media

It can be tough to know which social media platforms to use for online events. A lot is going to depend on your target demographic, of course.

If you are trying to reach romance readers for a book signing event, for example, you’d be most likely to head over to Pinterest, where the majority of users are women.

On the other hand, if your target demographic is business professionals, LinkedIn is an excellent choice.

You can also utilize the tried and true platforms of Facebook and Twitter to host an online event. With Twitter, you simply use a hashtag at an appointed time to create a Twitter chat.

Don’t feel like you have to limit the party to just one platform either. If you have enough volunteers, you could easily cover two or three social media events at the same time. The material will be the same, but the posts might be slightly different, depending on the platform.

What to Post

For your pre-event, you have a lot of options.

  • Do a red carpet report and post images of people in the industry as they arrive at registration. The goal is to make those who didn’t attend want to be there.
  • Show images of the staff setting up, the ice sculpture that was just delivered, and the beautiful hotel where attendees are staying.
  • Line up a workshop with someone who wasn’t able to speak at this year’s event but still wants to be involved. This is also a great way to highlight the top people in the industry and get them involved without investing a huge sum of money in paying for travel expenses.
  • Offer giveaways.
  • Play games and have attendees answer trivia.
  • Do a survey and ask for suggestions for next year’s event.

Essentially, your goal is to make those online want to be involved in the event. Hopefully, it will spur them to attend in person next year.

A Picture is Worth 1,000 Words

This saying is particularly true when it comes to social media. A snapshot of the keynote speaker and a note about her topic can grab interest. You’ll also want to put someone in charge of collecting photos that can be used next year for a pre-event.

For example, if your event offers an awards ceremony each year, be sure to take some photos of the key players and winners and then share before the event next year with tags such as “Who Will Win This Year?”

A pre-event should be fun and light hearted, but also provide valuable information. Of course, the live event provides even more info of value, which is the point you’re trying to get across.