Chances are you’ve performed many Google searches on a mobile device. You’ve probably scrolled down the results page and clicked on one of the first links. There’s a high chance you clicked on the first result, as this brings in 33% of search traffic.
If you have ever wondered why results are displayed in a certain order, you may have stumbled upon the concept of search engine optimization (SEO). This is a process used to optimize how well a website ranks in Google’s algorithm, which determines the order.
SEO tactics are used to rank websites higher for particular search terms, creating more search traffic as a result. This can be huge in terms of getting visitors to your events site. Increasing site traffic increases the potential base of attendees.
There are many tips and tricks out there to optimize your site’s search-ability and to make sure your site is mobile responsive. Here we’ll go over the basics.
Is Mobile Responsive Optimization Necessary?
The short answer: yes. As website visitors, mobile users are making up an even bigger piece of the pie. This means companies cannot simply ignore the wealth of users who want to use their smart phones for tasks that, in the past, were done on computers. If modern website owners want to keep up, they’ll have to become mobile-friendly.
Google, the king of search engines, recognizes the popularity of mobile. Last year, Google changed their ranking factors to include mobile responsiveness. This means sites that do a good job providing an optimal mobile experience are rewarded with higher search result rankings. On the other end, websites that frustrate mobile users will drop in search rankings, making it less likely searchers will see your site.
Mobile Responsive Design and SEO
When creating a mobile-friendly site, there are two options: create a separate site for mobile devices, or design a responsive website. A responsive website is viewed as best practice because it involves a single URL, making it easy for Google to rank your site.
It’s also easier for visitors to share and link to content on one site instead of two. These links provide another important factor that affects SEO.
Keep it Simple
Simplicity is the key to responsive website design. You might want to add a lot of glitz and glam to your site, but it’s unlikely a heavy website will translate perfectly in the smart phone and tablet world. Here are some tips to keep it simple and create a mobile-friendly site:
# 1: Limit the Number of Forms
Let’s face it, it’s not easy typing into tiny boxes on a tiny screen. Mobile users are less likely to sign up for an event on your site if they have to fuss with typing information into a form. Keep the number of input fields down to the bare minimum.
# 2: Use Distinct, Clickable Buttons
Make sure visitors can click on buttons without having to “pinch to zoom.” This makes it more likely people will engage with your site and click on what you want them to click.
# 3: Avoid Tiny Font Sizes
Don’t make your content teeny-tiny or create overcrowd pages. Smart phone users are fans of quick scrolling and often won’t take the time to zoom in to read that beautifully crafted event description.
# 4: Don’t use Pop-Ups
Pop-ups tend not to work well on small screens and can frustrate site visitors trying to close them. As an alternative, you can design pop-ups so they’re easy to close.
# 5: Avoid Flash Videos
Make sure videos can be played on all types of devices. Videos that require Flash are rarely supported on mobile devices and can result in videos that are unplayable. Unplayable videos can mean frustrated site visitors.
If your site doesn’t provide a good small screen user experience, visitors are likely to immediately bounce back to the search results. This increases the site’s bounce rate. High bounce rates tell Google your mobile site is not responsive and can bump it down in the search results. You don’t want this.
If you’re not sure whether your website works on a mobile device, test it out! You can either do this by hopping on the closest small screen, or using a tool such as this one to makes sure your site works on a variety of screen sizes.
Give your event the best chance possible by making sure your registration website is mobile-friendly. This increases SEO and makes it more likely possible attendees will find your awesome event website. Bonus: a mobile-friendly site increases the chance mobile visitors like what they see and register for events.