There are two types of online promotional groups you can join for paint and sip businesses. The first is a general small business group that affords business owners opportunities and advice on promotion campaigns.
The second is an online group where business owners can advertise directly to the public through the group’s website and social media outlets.
General Small Business Promotional Groups
Find this type of online promotional group on Facebook, Twitter, Google+, Instagram and other social media venues. Not every group will fit every paint and sip business. Some groups are defined by geographical locations, such as regional or city. Other groups don’t have regional restrictions and embrace the online community that’s often worldwide.
LinkedIn Groups
A professional social media platform, LinkedIn is a great way to find a promotional group for your business. Investigate available groups to see if they’re what you need to find excellent promotional opportunities for your.
Promotional Products and Advertising Specialties Forum is a CMC Specialties group with over 7,000 members. The company offers 400,000 products for imprinting with a focus on trade shows, conventions and mass mailing. Group members share their experiences and ideas about promotional products.
Small Businesses and Self Employed Group has over 34,000 members. The tagline makes it clear what the purpose of the group is, “Getting Clients, Building Business and Making More Income”.
You can also connect with individual Paint and Sip owners around the world to share marketing and promotional ideas.
Facebook Groups
Facebook is a great social media outlet for building your customer base. It’s also an excellent way to connect with other Paint & Sip business owners. You can join a small business owners’ promotional group, regional or specific township group and a For Sale Group.
Small Business Promotions group allows members to post about their products and services and is a public group designated as a Buy and Sell Facebook group.
In addition to posting, members can pay “a small fee” to “pin your post to the top or your ad as the cover photo.”
Small Business Sales/Event Promotions is a closed group for the Kansas City Metro area. The about section describes the group as, “Need help getting the word out about sales and promotions going on in your shop? Feel free to post here!”
The group is open only to brick and mortar shops/stores. The administrators state that potential members are “thoroughly researched for validity for what would be considered small businesses.” One of the criteria includes having no more than three locations in the Kansas City Metro area.
Promote Your Business Event Groups
Another type of online promotional group allows businesses to advertise special sales and events. This type of promotion takes the burden for finding potential customers off the shoulders of business owners. Paint & Sip shops can presale for current and upcoming events.
Groupon is a great way to promote your Paint and Sip business through a Local Deal campaign. Historically, Groupon has sold more than 900 million units and states that, “more than 80% of our campaigns are immediately profitable.”
The steps for setting up your event on Groupon and subsequently redeeming customer coupons is seamless and offers many success tips. Each promotion requires a minimum of 10 units.
Research Online Promotional Groups
Paint & Sip companies should research promotional groups to determine how effectively the group will promote their company. Be sure the group can accommodate your geographical location before diving in and you’ll find associating with a promotional group a positive boost to your revenue and brand.
