There are many ways how to promote your event using social media, including during the event. If you haven’t already started a social media campaign for your event, consider the information Pew Research Center released in 2014 that 74% of adults who are online use social networking sites.
With two-thirds of online users engaging in social media, this should be one of the first places you go to promote your event. Fortunately, it is also one of the most cost effective forms of advertising, if you do it yourself or have a member of your team work on social media marketing.
Which Social Media Sites Should You Use?
There are dozens of social media networking sites on the Internet, and new ones spring up every year. With so many to choose from, it’s difficult to know where you should focus your marketing efforts. Fortunately, there are only a handful of sites that get the majority of the traffic, making your task a bit easier.
The eMarketer report “Worldwide Social Network Users: 2013 Forecast and Comparative Estimates” shows that out not only do almost one in four people around the world use social networks, but most of those users are concentrated across Facebook, Twitter, Google+ and LinkedIn.
- Facebook – The report lists Facebook as the clear front-runner when it comes to social media at 58%. The Pew report states that “71% of online adults use Facebook”. Facebook allows businesses to have their own pages and you can even set up a separate page just for your event and invite people to it. Don’t send invites randomly
- Twitter – Emarketer estimates Twitter’s share of the market at 28%. As of September, 2014, Pew reported that 23% of online adults used Twitter.
- Google+ – Emarketer gives Google+ 11% of the market share and Pew did not offer an estimate in its statistics. This platform is still in growth stage, however, and with so many people using Google on their Androids, for storage and for networking, this number could easily continue to grow.
- LinkedIn – Emarketer threw 7% out there as the number of people using LinkedIn. The site is great for networking with other professionals, but it remains to be seen how effective it might be for promoting events.
How to Promote Your Event Using Social Media
Although each social media site is unique and thus your promotions should be geared to that site, you also can do some cross-promotions. Some ways you can promote your event using social media include:
- Create a short video lesson and upload it. Let viewers know they can learn more at the event.
- Post an article that covers one of the topics you’ll cover in-depth at your event.
- Post a countdown until the event occurs.
- Let users know about specials, such as early bird discounts.
- Post a quote from one of the keynote speakers.
- Throw out a question that relates to one of the workshops and ask users to comment on it.
Make your promotions easier by using a post scheduling program, such as Hoot Suite. This will allow you to schedule your posts ahead of time and also to send the same post to several social media sites. For example, you can create a short post and send it to Facebook and Twitter at the same time.
Although the four social media sites mentioned are the big players, there may be another site that reaches your target audience. For example, if you were offering an event for quilters, you’d want to promote on Pinterest because the majority of users are women who enjoy crafts. Get to know the various social media sites, promote to the big players, but don’t forget the niche markets.
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