local target demographic

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How to Write User Personas Step-by-Step – Part I

“Amy is a 40-year old mother who loves to drink wine with her friends on weekends.” Now, this might sound like an excerpt from a dating profile, but it’s actually an example of a persona that can give event businesses insight into their customers. Learning to write user personas is an important part of running a [...]

By |September 5th, 2016|Design|

The ABC’s of Local SEO for Events

Everybody knows that one of the main components of modern marketing strategy is the effective positioning of a brand within major search engine result pages. But what many marketers involved in local SEO for events keep asking is: Is it possible to attain a dominant position by using content that they can control or influence? The simple answer [...]

By |May 6th, 2016|Promotion|