target audience

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How to Write User Personas Step-by-Step – Part I

“Amy is a 40-year old mother who loves to drink wine with her friends on weekends.” Now, this might sound like an excerpt from a dating profile, but it’s actually an example of a persona that can give event businesses insight into their customers. Learning to write user personas is an important part of running a [...]

By |September 5th, 2016|Design|

Positively Affect End User Behavior with Content and Messaging

Your content and messaging should be planned out from the moment you reach out to your customer until the last communication you have before your event (and after, of course!). The goal is to figure out ways to positively affect end user behavior so that there is an ongoing relationship with attendees. There are many [...]

By |May 24th, 2016|Promotion|