Most businesses agree social media is a vital piece of modern marketing. Social media marketing experts suggest posting several times a day on each platform (Facebook, Twitter, LinkedIn, etc.) to generate buzz. Remembering to log in to different accounts and post frequently is difficult. All that posting is also time consuming. Being able to automate social media saves time and money.

To promote your event business, it’s not enough to create social media accounts. You have to put the work in to gather a following and engage potential and current customers. Thankfully, there’s an easier way than manually posting. With the rise of social media, came the creation of tools to automate posting and make social marketing more efficient.

All of these tools allow you to do things that make social media marketing on multiple platforms much easier and effective, including:

  • Scheduling many posts in advance
  • Scheduling posts to be shared at optimal times
  • Monitoring all social media accounts in one place
  • Monitoring and automating posts on the go with a single mobile app

As you can see, these tools not only save time while marketing, they can actually lead to better results.

To send out several posts at different times during the day from different accounts is a lot of work. Event businesses must also check the stats for these different accounts and monitor notifications. It’s easy to see how social media marketing can quickly become overwhelming if all done manually.

Check out these social media automation tools to save time and optimize your event marketing.

Top 5 Social Media Automation Tools

#1. Buffer

Buffer is a super helpful tool for scheduling social media posts in batches. With this tool, businesses can visit one website to schedule posts across several social media platforms.

When using social media, it’s important to share related content as well as your own content. Buffer makes this easy by adding a browser button users can click to schedule content.

Users can also select which image to share from attached content and share posts at times Buffer has calculated as optimal.

#2. Hootsuite

Hootsuite allows users to manage over 35 social media accounts in one dashboard. View scheduled posts, mentions, and quickly respond in one place.

With Hootsuite, users can bulk upload social media messages through a CSV file. Analytics also allow users to figure out what’s working and what isn’t.

#3. Sprout Social

Using Sprout Social, users can publish to the biggest social networks: Facebook, Twitter, Google+, and LinkedIn, all in one place. Custom tags added to posts help users organize their social media strategy and enhance reporting.

A nice feature included in this tool for teams is the ability for social media managers to approve posts before they are shared. Posts can also be customized to reach a certain target audience.

#4. ReQueue

ReQueue offers social media automation with intelligence. If content is designated as recurring, this software automatically fills in gaps in the posting schedule for you with this content. This way, your best content is automatically re-promoted. This saves you time as you don’t have to schedule it yourself.

One note of caution: make sure to add some variety to your social media calendar. Reposting the same pieces of content over and over will make people think a robot is running the account.


This social media tool is a bit different from the others listed here. It uses “trigger events” to signal actions on social media accounts, such as post sharing.

A custom social media strategy can be built and automated through IFTTT by designing “recipes” that combine the actions of several different services. For example, users can specify that a Tweet sent out will automatically trigger a Facebook post. The number of possible recipes that can be created to automate certain actions are nearly endless.

Automation Isn’t Everything

Although automation is incredibly helpful when managing multiple social media accounts, it shouldn’t be the only strategy in your toolbox.

To be successful in social media marketing, automation can’t replace real interaction. You’ll still need to connect with your followers with one-on-one interactions like responding to or leaving comments.

When combined with one-on-one interaction, these automation tools can save time and produce better social media marketing results for event businesses.