There are many tools you can use to analyze events – both during and after your event. You can use specific apps designed to provide marketing metrics for your current and upcoming events.
Taking Pulse of Event
By analyzing recent transactions, you can view attendee details for greater understanding how your event promotion is doing. This piece of data can also allow real-time reaction so you can adjust your event advertising to reach a broader audience or see if you’re missing a targeted market.
You can test several techniques that allow you to keep tabs on your upcoming event(s). These metrics can provide you with more than just the number of attendees, by giving you real-time data that can identify a current trend or how successful our event marketing is going.
Registration Questions to Produce Metrics
One great tool is to request specific information within the registration form to provide you with data that’s vital to real-time metrics. You can ask how the attendee learned about your event and other specific information that can be analyzed when transactions happen.
Use the demographics of your current market to form your registration questions. Each question should reveal how the attendees fit these parameters.
By keeping your finger on the pulse of your event progression, you can make timely adjustments to your advertising program if needed in order to reach a broader or more concise audience.
This tool will save you money while identifying areas your current promotion efforts may be missing.
Polls Offer Ways to Analyze Events Fully
Take advantage of polls as a way to assess the success of your event and ferret out areas needing improvement. Polls are easy to conduct and can be taken during and after your event.
Make your poll easy to take with simple yes and no questions. At the end of the poll provide an area for attendees to share their experiences with you.
Be sure to present a poll while the event is still fresh in the attendees’ minds. If conducting polls during the event, you can conduct one for a specific session/workshop or vendor. If you’ve changed vendors and want to assess how well the service was provided, be sure to include one or two questions about the service.
An end of event exit poll can have an incentive attached to it that will encourage attendees to participate. This incentive can take the form of a product discount or other virtual reward.
Add Event App
You may want to include an event app to help provide you with further metrics. Attendees can visit your website to download the app. Make sure you properly market the app so attendees know about it. Highlight the app features so attendees understand its value to them.
Analytics will then provide you with:
• The number of people who download/install your app.
• Evaluate sessions/workshops by seeing the number of attendees who added these to their event calendars.
• See which sessions/workshops had the highest attendance.
• How many views each session/workshop received versus how many were booked/attended.
Revenue Reports are a vital tool for analyses after an event. Reports can help you to understand how successful your event was. In addition, you can conduct quarterly and annual reports to assess specific time-periods and those events that fall into a specific time slot.
Revenue reports will provide instant snapshots of where your business excels and the areas needing improvement.
Assessing Your Events
By using available tools to customize your metrics. You can quickly see how your company is doing, the revenue stream and your RIO (Return-on-investment) for specifics, such as vendors, sponsors, sessions/workshops, session leaders and keynote speakers.