Coming up with fresh ideas for your cooking class blog doesn’t need to be difficult. There are countless ways to jump-start themes and find inspiration for unique and fun topics.

Brainstorming Sessions for Your Cooking Class Blog

If you have a business partner, the two of you can brainstorm ideas. If it’s just you, then a trusted friend can become a sounding board for your ideas. Other resources include employees and vendors. People in your business often have stories about their best or worst adventures in cooking.

#1 Ask Questions Technique

One of the best ways to come up with ideas for a blog post is to ask other people, such as employees, vendors, friends and family members questions and to share cooking experiences. Be sure to take notes. Some questions can include:

  • What is your favorite food to cook?
  • Which dishes do you find the most difficult to cook?
  • What would you love to cook, but have never tried?
  • Describe one of your funniest cooking experiences.
  • Explain a cooking catastrophe.

Once you have talked with a few people, review your notes. Think outside the box, with their responses possibly becoming a blog post.  Be sure you receive permission to share either anonymously or with their names. Such as:

  • Highlight the favorite foods with a discussion about why the person likes the dish and any history, such as grandmother made the dish every Thanksgiving. Of course, include the recipe.
  • Tackle the most difficult foods to cook by using their experiences for a blog post on tips, such as what not to do, etc.
  • Share funny cooking stories and find ways to relate to your classes.
  • Use the cooking catastrophes as learning events for your cooking class blog readers.

#2 Reverse Thinking Technique

One of the best techniques for brainstorming is reverse thinking. This technique will throw you out of your normal thinking pattern of logic. Instead of approaching a topic, such as how could you prevent one of the catastrophes, you will approach the topic as how could you cause such a disaster.

It’s through this reverse thinking process that you’ll unlock potential ideas that ordinarily wouldn’t enter a logical problem-solving thinking process. You’ll be surprised how new ideas will pop up during this process and a few that you’ll be able to use for blog posts.

For example, consider a story of a new recipe that didn’t turn out. The logical thinking would be to reassess each step to ascertain what went wrong, such as an ingredient being left out or a step not followed.

When using reverse thinking you might ask what things could you do to ruin a recipe. Through this reverse thinking process, you might recall a time when you unsuccessfully tried a recipe, but eventually conquered the dish.

The next step is to think about how you managed to succeed and, of course, why you failed. In this process, you may discover a great idea for a blog post, such as one that gives helpful tips for trying a new recipe.

#3 Word Association

This is a longtime favorite technique that is known to generate all kinds of new ideas. Choose a word and then write down other words that you associate with the word. This could be used as simply a word like spice or a cooking utensil such as wooden spoon.

  • The key to using this type of word association is to not filter your responses to the word. Jot down every word that springs to mind.
  • Once you have a list, look at it and see if you can associate other words or even phrases to each one on your list.

You can continue this process forever, so you may want to put a time limit on this session. When you get to that cutoff point, it’s time to review your list. The ideas for blog posts will begin to pop up as you go over your list of words and/or phrases. You’ll be surprised just how many topics for blog posts this technique can generate.

Make Brainstorming a Practice

You can incorporate these and other brainstorming techniques to keep your blog posts fresh and interesting. Most can be done solo, although it’s more fun to have a few other people participating and lending their unique perspectives.