In 2017, the number of Americans who had listened to podcasts at some time rose 11% to an estimated 112 million Americans. On top of that, as many as 67 million people in the US listen to podcasts on monthly basis. There is no doubt that the number of people listening to podcasts is growing. That alone is enough of a reason to turn workshops into podcasts.
If you aren’t already utilizing current workshops, recording them, and turning them into podcasts, then you are missing out on a readily available and growing marketing possibility.
Turning Workshops into Podcasts
If you already host an event or conference, it makes sense to go ahead and record that work and make double use out of it by releasing as a podcast. I have a writer friend, Jeanne Grunert, who gives local talks about her gardening tips. She recently was sharing with some of us the topics she was getting ready to talk about, and a couple of us suggested she record these talks and release them online.
Since Jeanne runs a blog, writes gardening books, and writes articles, this creates a built-in way for her to reach more potential clients and readers, while sharing her wealth of knowledge in a new format.
Whatever you are already doing, whether it is a cooking class or workshops at a conference, think about ways you can record workshops into podcasts and release that content to an online audience.
Record Specifically for Podcast
Another option, of course, is to record specifically for a regularly scheduled podcast. This allows you to go more in-depth on some topics and answer questions your regular site visitors might have. You could easily take notes from a workshop into podcast.
There are many tools you can use online to record podcasts. One of my personal favorites is BlogTalkRadio. They have free options and you can either record via your computer with a microphone, call a number and record, or upload a previously recorded file.
Of course, you could also use software such as Audacity and record from there. Audacity also allows you to edit. If you tend to stumble over your words, this editing feature can be quite useful and can allow you to come up with a polished sounding podcast.
Combine with Twitter Chats
Another idea is to combine your podcast with a Twitter chat. To do this, you’ll need to create a hashtag around a topic. Let’s say that you teach cooking classes. You want to record podcasts about different cooking methods or to share recipes. So, you might create a twitter chat with the hashtag “cookingwithjanedoe.”
Start a conversation with your followers and let them know about your new hashtag #cookingwithjanedoe. Next, set a time for your Twitter chat and your live podcast.
Now, pull up two screens, one on your streaming medium of choice and one on Twitter. Start your class and interact with Twitter users by following the hashtag. They can ask you questions as you’re teaching, add their own input, etc. You simply read off the pertinent messages.
In order to conduct a live podcast like this, you need to have good verbal communication and multi-tasking skills. Practice to get good at this.
Other Ways to Use Podcasts
Podcasts are excellent content to add to your website. You can publish them to your blog along with notes, study questions, and additional resources.
Gather similar topics and put them on a CD to pass out to potential clients or event attendees. Podcasts an also help you attract the attention of social media influencers in your market niche.
With a little thought, you can easily turn your workshops into podcasts and benefit from an extended audience for your events.