As of September, 2015, Instagram had more than 400 million users. According to Pew Internet Research, 53% of Instagram users are aged 18-29 and another 25% are 30-49. This means that you’ll reach a younger audience, if that is your goal for conference registration. Those in the 18-29 age range are made up of people looking toward future careers or just starting out on their career journeys, for example.

It only makes sense to utilize Instagram, but you may be at a bit of a loss as to how images can really help you promote your event.

Promote Beforehand

Well before your event dates, you should begin to promote on twitter. Share snapshots of the event planning team visiting the venue and caption it “future tech fest 2016” or whatever matches your event best.

Email your attendees and ask them to let family and friends know that the event will post photos throughout the conference, so they should sign up for an Instagram account (if they don’t already have one), follow the official Instagram page and wait for the updates in photo form.

Post on social media to let past attendees and those who are just following for info know that you’ll be doing live Instagram updates of the keynote speaker, awards ceremonies, and other events as they unfold.

Live Updates as They Happen

To really keep up with all the fun of an event, you need to enlist the help of all your planners and some of your attendees. Since nearly everyone carries a cell phone these days and those phones have cameras on them, it is a simple matter of having people snap photos and share them with you.

Try to appoint a couple of people to be the official snapshot takers. Ask them to find the fun moments, such as the keynote speaker laughing with some of the attendees over snacks late at night, or everyone gathered around the chocolate fountain after the awards.

The goal here is to show those who didn’t attend how much fun everyone is having. That will entice them to attend next time and remind current attendees just how much fun they had.

Get the Online World Involved

To really make the experience interactive, utilize the comments area and allow those online to ask questions, post their own comments and add photos from past events. The more involved you can get everyone, the more promotional leverage you’ll get from the experience.

Understand Instagram

Instagram is about photos with short captions. They say that a photo is worth 1,000 words, but unfortunately that isn’t true for every photo you take. If you take a photo of an empty conference room before the speaker arrives, no one is really going to care.

However, if you can capture that moment when the speaker gets the audience involved and they are all jumping while reaching for the sky, you’ve captured a moment that is interesting to others.

Think about what photos you stop and look at and which ones you skip over as an Internet browser. Now, how can you translate that into your own photo taking for the event?

After the Event

Keep a few photos out that you can feed to your Instagram account over the several months after the event to keep the momentum going. The goal is to make those who had a great time anxious to sign up for the next event, and everyone else will want to join in on the fun.

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