Informational YouTube videos are a great tool for businesses to drive traffic to their websites and deliver potential new clients. When you upload an instructional video, such as a cooking demonstration or helpful painting tips, you increase your company’s visibility through this type of visual content.
YouTube Videos Google Indexed and Searched
A YouTube video has the potential of reaping you and your company free advertising that would be beyond most advertising budgets.
Client Engagement Specialist Brittini Kinney advises that, YouTube (a Google product) “is the second largest search engine” with Google being first.
She states, “YouTube has climbed to the top with over 4 billion videos being viewed every single day and a staggering 60 hours of video getting uploaded every minute.”
Social Media Examiner James Wedmore agrees. According to Wedmore, when you upload a YouTube video, “Your content has the potential to get indexed inside Google’s search engine results pages, embedded on blogs and shared across all of the social networking platforms!”
This is an important point since you want to place an emphasis on your keywords that will reach your targeted market.
YouTube Video Details
It all begins with the title of your YouTube video. Make sure you understand the keywords potential clients use when searching YouTube videos as well as simple web searches. What are the results they will receive? How can you make sure your video(s) appears in the searches?
Detail # 1: Title for Your Video
You want to create a title for your video using the keyword(s) or keyphrase(s) needed for web and YouTube searches. For example, if you record a short YouTube video for a cooking recipe, then you may need to start the video title with How To or Easy Recipes for. You could also include other keywords, such as fast, simple or new method.
Detail # 2: YouTube Video Description
When it comes to the video description, Kinney advises that every video you upload onto YouTube “should have a lengthy description of what the video’s content is all about.” This description should adequately describe the contents. Kinney states that you want to use “similar keywords” to the one(s) you used in the video title.
Detail # 3: Using Keywords
The Google search algorithm is sensitive to what’s known as keyword spam. This is when individuals pad a description or webpage with keywords in the hope that search engines will go to that description or webpage above others. This outdated form of SEO keyword usage is in direct conflict with Google’s current algorithm and will result in your video and/or webpage being ignored as spam.
Keep this in mind when you write the video description. Use the main keywords a few times, but opt for similar ones for the remainder. The main guideline for this is to make sure the verbiage is natural and keywords have a logical reason for being included.
Detail # 4: Include URL in Description Beginning
YouTube allows 250 words in the video description. Kinney reminds that the description section only reveals around three lines of text. The rest is hidden by the clickable “Show More” tab.
She advises that once you have established your URL at the beginning of the description you want to “follow it with your most important keywords in the first few sentences of your description.” Next, you’ll need to add a few good tags but be careful not overload these either.
According to Kinney, the best rule of thumb for description and tags is to keep a good balance between the content and use of keywords. By using her instructions, you’ll end up with a video description that’s easily scanned and highly visible to visitors.
Detail # 5: Adding a Call To Action (CTA)
Wedmore reminds that when it comes to CTAs you need to be very specific with what, how and why. He advises placing a CTA within the video. This should direct viewers to “go to my website” and then how to do that by adding “Click the link below” and the last part of that direction, Wedmore states should explain why the viewers need to go to your website. He advises that the CTA should be for something “free”.
For example, your CTA could read as “Get my FREE recipe ebook” or “Download my FREE Learn to Paint Landscapes ebook” or some other type of free item. The CTA should be enticing enough to drive viewers to your website, but more importantly, deliver new clients.
Detail # 6: Overlay Your CTA
To include the CTA in your video, you can use the YouTube Overlay feature. The overlay will appear as a kind of banner embedded in the video and can then display your free offer with an embedded link.
Once YouTube viewers arrive at your Free gift landing page, make sure you have other values to keep them interested so they want to explore your website further.
Wedmore advises that you don’t need massive video views in order to be successful in your YouTube endeavor. He states, “It’s all about the quality of your visitors, not the quantity.” This means correctly targeting your market.
Detail # 7: Enable Comment and Add Subscribe Link
Be sure to enable the comments section on your YouTube videos so you can have conversations with your viewers. This interaction will help you to establish real-life connections that can result in new clients. Don’t forget to include a “Subscribe” link to your channel within the video
By following these experts’ tips for informational and instructional videos, you can increase your reach to new markets and gain new clients.