Twitter has around 304 million active monthly users as of the second quarter of 2015. That is an enormous number of people you can reach out to about your event. Obviously, you’ll want to target that outreach to people who might actually be interested in your event.

For example, if you’re planning an event for dog lovers, you wouldn’t target cat lovers. However, it can be difficult to know how to reach out to the specific demographic that you want to reach. Sure, Twitter offers analytics of your paid advertising, but what if your advertising budget has been used up and you’re using plain old man hours to try to increase your event attendance via Twitter?

The good news for you is that there is a way to reach out to people who are going to be interested in the topics that will be covered at your event. If you’ve not heard of them before, Twitter chats.

What Is a Twitter Chat?

Basically, a Twitter chat is simply a place where people show up on a specified day and time and discuss a topic by using a hashtag (#).  Typically, there is a topic on the table. For example, let’s say you are getting ready to host an event for gamers. You might have a discussion on the latest technological advances in gaming and use the hashtag #gamingchat.

Be sure to announce your chat well in advance of the event and ask your current mailing list to inform others who enjoy gaming and discussions about gaming. Somewhere within the chat time frame, you’ll want to mention your upcoming conference and the workshop there on technology. Be sure to include a short link where the chat attendees can click and get more information on your in person event.

Successful Twitter Chat Events

To have a truly successful online chat via Twitter, you’ll want to do several things.

  1. Line up some people to keep the chat going. Unfortunately, you may not have a huge turnout at first and people tend to get distracted halfway through a chat, show up late, or completely forget you’re having it until the next day. To ensure that you don’t wind up chatting in a vacuum, line up a few trusted friends who know a little something about the topic to keep the conversation going with well aimed questions and comments. Once you gain followers to your chat and your page, you shouldn’t have to do this, but when you are just starting out, it is a smart practice.
  2. Announce the chat on all your social media and not just Twitter. Most people today are on more than one type of social media. Announce your Twitter chat on Facebook, Google+, LinkedIn, and, of course, Twitter.
  3. Reach out to past attendees. Send out a short email about the upcoming Twitter chat. Explain what it is, what you’ll be discussing, and ask them to bring a friend.
  4. Hold a contest. The person with the best comment gets a prize, for example.
  5. Get your chat listed in Twitter chat directories, such as The Chat Diary, Gnosis Arts, and Twubs Chat Schedule.

Hosting a Twitter chat is as easy as talking about your favorite topic and answering questions. Why not start one today? It is very inexpensive to start and you’ll attract new followers who might not otherwise have heard of you or your event.

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