You can reap the benefit of old blog posts by creating a themed roundup post to revive old blog posts. By including links to older posts, you can take advantage of work you’ve already done. Providing links to old blog posts can double even triple your blogging efforts while helping you to gain more targeted traffic to your blog.
Types of Roundups
You first need to decide on the type of roundup you wish to create. Some themes to consider include:
- Experts: This roundup highlights comments from experts in your field on a specific topic.
- Local Businesses: If your business is relatable to other local businesses, you can set this your topic.
- Activity: Choose a specific activity, such as painting sunsets or baking chocolate pastries.
- Tools: Create a roundup highlighting items/tools specific to your business/classes, such as painting supplies, cooking utensils or dance costumes.
- Events: Select an upcoming event and roundup related items or participants.
Where to Start?
Once you settle on a subject for your roundup, you need to search old blog posts to see what may fit your topic. You need to be selective in which posts you choose to link to your roundup. While you want the majority of your blog posts to be evergreen (relevant and as timeless as possible), this isn’t always the case. As a result, not every post on your blog will still be pertinent and suitable for a roundup link.
A few criteria can be used to determine the value an older post has as a roundup link. These include:
- Subject: The older post matches the roundup topic.
- Business: Post relates directly to your industry and/or specific business aspects.
- Relevancy: The post isn’t out of date and is still meaningful to current markets and trends.
- Adds Value: Linked post is informative, serves as an example or adds other value to the roundup post.
Revive Old Blog Posts
Once you’ve selected two or three older blog posts for linking to your roundup, you need to make their inclusion within the roundup logical and organic. Simply inserting a link into the roundup post isn’t the most effective way to refer readers to the older post.
You want readers to understand why you’ve redirected them to the older post. For example, if your roundup is about cake decorating and you have two relevant links, give a brief transition that informs the reader what they may expect by clicking on the link. Unless you are giving instructions, it’s best to make the links subtle.
“Cake decorating can be successful when you have the right kind of tools, such as an advanced decorating tip set.” You will then insert the hyperlink at ‘advanced decorating tip set’ to lead readers to an older post describing how to select decorating tips.
Make It Simple
You don’t want a roundup post to be complex and difficult to follow. For the reader, the focus should be on the roundup. The links to revive old blog posts become little surprise jewels that add value and depth to the original post. By adding links to older posts, readers are encouraged to explore your blog and hopefully, you’ll generate greater interest and more shares of your blog.